Friday, October 18, 2019
I don't have a topic but want something in the line of Essay
I don't have a topic but want something in the line of IT,telecommunication or netorking - Essay Example takes place regularly and firms that are able to keep pace, have experienced enhanced performance, reduced costs, shorter lead times and better service delivery. It also revealed that along with technology, people have to be trained to use the technology. Integration of technology has to be aligned with the business objectives and information flow is paramount to the success of IT implementation. Uncertainties and risk cannot be avoided in technology but can be minimized with the right application and training of personnel. This study would have managerial impact on the use of IT in supply chain management. The study has limitations as some technology could have been overlooked. This study has added to the existing knowledge because under one umbrella the latest technology and its impact have been reviewed across different industries which employ supply chain management for their operations. Information Technology (IT) is changing the world; it has become infused in life and it brings many challenges with it. Every aspect of management today requires information on which to build the organization. Nothing moves without information but mere information is not power. Information is no doubt the most vital asset that an organization possesses but the sheer volume of information that flows in an organization makes it essential for the managers to understand its importance. Strategic decisions are taken on the information and information changes by the minute. The right dissemination and application of information is power. The conversion of data from internal and external sources into information requires the use of information technology. It helps in enhancing the decision making process, enhances the operations, helps in overall growth of the company. It includes hardware, software, people, communication system, and the data itself. Information Technology can be used in a ny type of company be it manufacturing, retailing, or the service industry. While IT can be
Thursday, October 17, 2019
Investigate the hybrids of the bisection and the secant methods Research Paper
Investigate the hybrids of the bisection and the secant methods - Research Paper Example The rate of convergence which records the number of iterations needed to attain a particular degree of accuracy, is not the key subject when assessing the computational effectiveness of the algorithm. The quantity of floating point operations (flops), for each iteration should also be considered. In case the iteration needs many flops, although an algorithm has a greater rate of convergence it might take more time to reach a required degree of precision. This method is therefore faster than Newtonââ¬â¢s method and has an advantage since it only needs a single function evaluation for every iteration. This then serves as a compensation for the slower rate of convergence when the function and its derivative cost higher to evaluate. Another disadvantage of this method is that, similar to newtonââ¬â¢s method, it lacks robustness, particularlty when the primary guesses are further from root. In addition, the method does not need differentiation. The bisection method is the modest and most robust algorithm for root-finding in a 1-dimensional continous function that has a closed interval. The basic principle of this technique is that if f(.) is a continous function expressed over an interval {a,b} and f(a) and f(b) with opposite signs, according to the theorem of intermediate value, at least a single r{a,b} exists making f(r) = 0. This technique is iterative and every iteration begins by breaching the existing interval forming brackets around the root(s) into two subintervals of matching lengths. The endpoint of one the subintervals must have different signs. This subinterval is now the new interval and the subsequent iteration starts. Therefore it is possible to define lesser and lesser intervals such that every interval has r by checking subintervals of the present interval and selecting the interval where f(.) changes signs. This is a continous process that ends when the width of the interval having a root
Digital Divide Research Paper Example | Topics and Well Written Essays - 750 words
Digital Divide - Research Paper Example The present research has identified that digital divide is the gap between individuals that already have access to Internet (information and communication technology) as well as have the skills and knowledge of making use of the technologies - and those that have neither access nor skills of using those same technologies within a society, community or a geographic area. With the Internet quickly becoming a fundamental medium of information processing and communication, permeating every domain of the society and economy, there is need to develop policies that bridge the gap. Most of the research shows that the issue of the digital divide is more than just access issue, and it cannot be palliated merely by providing the essential equipment. There are three factors that are playing; these are information accessibility, utilization, and receptiveness. More than access to the Internet, people need to have knowledge of how to make use of information and communication technologies once they are made available within a society. In bringing the gap, information professionals can provide reference and information services that assist people in learning and utilizing the technologies that they have access to, regardless of the economic status of those people seeking assistance. There is a need for the education sector to focus on providing a learning environment, which promotes experimentation and exploration of ICT. This is because it is clear that individuals may have access to the Internet but lack the skills required for accessing it. For an instant, in a class of Digital Divide, students may learn a lot about the issues of access to Internet and equity but still may fail to grasp what is possibly the most important aspect: an imperative of becoming involved.
Wednesday, October 16, 2019
Investigate the hybrids of the bisection and the secant methods Research Paper
Investigate the hybrids of the bisection and the secant methods - Research Paper Example The rate of convergence which records the number of iterations needed to attain a particular degree of accuracy, is not the key subject when assessing the computational effectiveness of the algorithm. The quantity of floating point operations (flops), for each iteration should also be considered. In case the iteration needs many flops, although an algorithm has a greater rate of convergence it might take more time to reach a required degree of precision. This method is therefore faster than Newtonââ¬â¢s method and has an advantage since it only needs a single function evaluation for every iteration. This then serves as a compensation for the slower rate of convergence when the function and its derivative cost higher to evaluate. Another disadvantage of this method is that, similar to newtonââ¬â¢s method, it lacks robustness, particularlty when the primary guesses are further from root. In addition, the method does not need differentiation. The bisection method is the modest and most robust algorithm for root-finding in a 1-dimensional continous function that has a closed interval. The basic principle of this technique is that if f(.) is a continous function expressed over an interval {a,b} and f(a) and f(b) with opposite signs, according to the theorem of intermediate value, at least a single r{a,b} exists making f(r) = 0. This technique is iterative and every iteration begins by breaching the existing interval forming brackets around the root(s) into two subintervals of matching lengths. The endpoint of one the subintervals must have different signs. This subinterval is now the new interval and the subsequent iteration starts. Therefore it is possible to define lesser and lesser intervals such that every interval has r by checking subintervals of the present interval and selecting the interval where f(.) changes signs. This is a continous process that ends when the width of the interval having a root
Tuesday, October 15, 2019
Revised Annotated bibliography Example | Topics and Well Written Essays - 500 words
Revised - Annotated Bibliography Example This article talks about mechanisms of employing the Internet as a tool in addressing critical issues affecting SMEs in Saudi Arabia. The article mentions issues such as rapidly changing market environment, increased consumer demand for quality, increased global competition, increased partnerships between small and large/intermediate businesses, and growing need for instant access to business information from multiple sources. This article primarily assesses the current level of Internet usage as a tool of business by SMEs forming the basis for earlier studies. This article addresses the usable and accessible websites in SMEs despite the advancing competitive environment where a prominent place has been occupied by the internet. The article talks about transferring a brand to the online environment from an offline environment as an issue to companies. The article also talks about how to ensure websites are accessible and usable in order to enhance web navigation and enable brand communication as well as improve the image of the company. This article presents the findings of a study that measured the degree to which medium and small enterprises employ accessibility and usability as a pillar that supports brand to communicate with other audience online. This article addresses the factors that affect internet based sales adoption by SMEs. The article asserts that the internet doubles every year and spans the globe in which the exchange of digital data is carried out. The article also talks about the coverage which is relatively understood concerning the effect of the internet in the popular press. This article also reports investigation of an exploratory study examining crucial concerns around internet usage in emerging SMEs. It describes how SMEs develop and use internet, explores factors motivating companies to invest in e-commerce, and assesses the significance of the benefits of electronic commerce. The
Monday, October 14, 2019
LV & UV GCSE French Oral Examination Essay Example for Free
LV UV GCSE French Oral Examination Essay There are four broad areas of questions for the general conversation section of the oral examination. These are listed below: 1. Lifestyle 2. Leisure 3. Home and environment 4. Work and education Amusez-vous bien et bon courage! Lifestyle Health 1. Quââ¬â¢est-ce que tu aimes manger et boire? (State what you like to eat drink why, mention things you donââ¬â¢t like to eat drink why, what did you eat drink yesterday, what is your favourite food/drink why, is it healthy. ) 2. Quââ¬â¢est-ce que tu fais pour rester en forme? (Mention things you do to stay fit ââ¬â what you eat drink how regularly, what sport/exercise you do, what you could do more of.) 3. Quââ¬â¢est-ce qui nââ¬â¢est pas trà ¨s bon pour la santà ©? (Mention things which are not so healthy ââ¬â e.g. smoking, alcohol, drugs, no exercise, do you do any of these things, how often, how could you be healthier.) 4. Qui fait la cuisine chez toi? Tu aimes bien cuisiner ? Tu le fais souvent? (State who normally does the cooking in your house, is the food good/healthy, how often do you cook, what can you cook, what did you make the last time you cooked, how was it?) Relationships and Choices 1. Quel à ¢ge as-tu? Quelle est la date de ton anniversaire? (State age, when your birthday is, how you celebrated your last birthday, what presents you received, what you would like to do for your next birthday.) 2. Quel genre de personne es-tu? (Describe what you look like, what your personality is like, what you like and donââ¬â¢t like doing and why.) 3. Dis-moi quelque chose au sujet de ta famille. (Talk about your brothers, sisters, parents ââ¬â physical appearance, personality, what you like and donââ¬â¢t like doing with them and why, how well you get on with them all and why, what you did last weekend with them.) 4. Est-ce que tu as des animaux domestiques? (Discuss what your pet is, its name, age, how well you get on with it, whether you would like another or a new pet, who looks after/feeds the pet. If you donââ¬â¢t have any pet, say why and whether you would like a pet and why) 5. Dà ©cris ta meilleure amie. (Describe your best friend ââ¬â physical appearance, personality, why she is your best friend, how long you have known her, what you did with her last week, how it was, what you plan to do with her next week.) 6. Dà ©cris lââ¬â¢homme de tes rà ªves ! (Describe what your dream partner would be like ââ¬â physical appearance, personality, why he would be your dream partner, what is important for you in a dream partner and why.) 7. Est-ce que tu voudrais te marier et avoir des enfants à lââ¬â¢avenir? (State whether you would like to get married and have children in the future and why or why not. Why is marriage important to you, what type of mother and wife would you like to be.) 8. Tu touches combien dââ¬â¢argent de poche? (State how much pocket money you get, from whom and how often, is this enough ââ¬â why or why not, what you normally spend your pocket money on, what you bought last week, how much you save, what you are saving for, whether you would prefer to have a part-time job or simply receive pocket money, and why.) 9. Tes parents sont-ils sà ©và ¨res? Pourquoi (pas)? (A continuation of discussing how you get on with your parents ââ¬â state what you have to do at home, what you are allowed and not allowed to do, whether you think this is fair or not, how would you like to improve your relationship with your parents.) Leisure Free time and the Media 1. Quââ¬â¢est-ce que tu aimes faire pendant ton temps libre? (Mention three things you like doing in your spare time ââ¬â e.g. shopping, music, sport, cinema etc, state how often you do this and with whom, say why you like these activities, say what you like to do in good/bad weather, in summer/winter.) 2. Quââ¬â¢est-ce que tu nââ¬â¢aimes pas faire pendant ton temps libre? (State three things you donââ¬â¢t like doing in your spare time and why, mention something you did last week which you did not enjoy and why.) 3. Est-ce que tu aimerais essayer un nouveau passe-temps ? Pourquoi ? (Mention a new hobby you would like to try out and why, mention also one you wouldnââ¬â¢t want to try out and why.) 4. Tu regardes souvent la tà ©là ©? Quelle est ton à ©mission prà ©fà ©rà ©e ? (State how often you watch TV ââ¬â in the week and at the weekend, with whom you watch TV, what you saw on TV yesterday, what your favourite programme is, why, describe what type of programme it is and what usually happens, state what you donââ¬â¢t like on TV and why.) 5. Tu vas souvent au cinà ©ma? Parle-moi du dernier film que tu as vu. (State how often and with whom you go to the cinema, what are your favourite types of film and why, describe a film which you went to see recently, what happened, who the actors were, why you liked or disliked it, to whom you would recommend this film.) 6. Aimes-tu lire? Quel type de livres aimes-tu lire? Quel est ton livre prà ©fà ©rà ©? Pourquoi ? (State how often you like to read and which types of book, talk about your favourite book ââ¬â title, author, what happens, why you like it, what you would like to read in the future and why.) 7. Quââ¬â¢est-ce que tu as fait le weekend dernier pendant ton temps libre? (Talk about two activities you did last weekend ââ¬â what, where, with whom, how much it cost, what the weather was like, whether you enjoyed it or not.) 8. Quââ¬â¢est-ce que tu vas faire le weekend prochain? (Talk about a couple of things you will do next weekend ââ¬â what, with whom, where, whether youââ¬â¢re looking forward to it why.) 9. Comment sont les magasins prà ¨s de chez toi? (Describe what the shopping options in your area are like, how far do you live from the shops, how you travel there, favourite types of shops and why, what you bought the last time you went shopping, is it better to travel to London for shopping, why.) 10. Tu touches combien dââ¬â¢argent de poche? (State how much pocket money you get, from whom and how often, is this enough ââ¬â why or why not, what you normally spend your pocket money on, what you bought last week, how much you save, what you are saving for, whether you would prefer to have a part-time job or simply receive pocket money, and why.) 11. Est-ce que tu utilises beaucoup internet ? (Talk about how often you use the internet and what for, e.g. for homework, to write to friends and family, to listen to music and watch programmes) 12. Est-ce que tu as un tà ©là ©phone portable ? (Explain if you have a mobile phone and how often you use it. You could also talk about whether you pay for the bill or whether your parents do. Is it fair ?) 13. Est-ce que les nouvelles technologies peuvent à ªtre dangereuses ? (Talk about the possible dangers of the new techonologies, particularly the internet, but also of their benefits, e.g. the advantages of having a mobile phone) Holidays 1. Quââ¬â¢est-ce que tu as fait pendant les dernià ¨res grandes vacances? (State where and with whom you went, how you travelled, where you stayed, what the accommodation was like, what you did during the day, what you ate and drank, whether you liked it, what the weather was like, mention one thing you didnââ¬â¢t like and why, what the people were like, whether you want to return next year.) 2. Que fais-tu normalement pendant les vacances de Noà «l? (State what you normally do in the Christmas holidays, where you go, or whether you stay at home, whom you visit, what you do, what you eat and drink, which presents you received last year, what the weather is normally like, what you would like to do in the next winter holidays.) 3. Oà ¹ iras-tu pendant les prochaines vacances? (State where you will go and why, with whom, where you will stay, what you will eat and drink, what the weather will be like, what you hope to do in the day and in the evening, how long you will stay, whether you are looking forward to it.) 4. Es-tu dà ©jà allà ©e en France? (State whether you have been to France ââ¬â e.g. Vallà ©e de la Loire, say if you liked it and why, say where you went, what you did, what the weather was like, what the food and drink were like, whether you would like to return, what the people were like, say what the main differences between France and England are for you.) 5. Que peuvent faire les touristes dans ta rà ©gion? (State whether your area is good for tourists or not, list three things tourists can do, what the transport is like, what the accommodation is like, what the weather is like in the summer, what one can do in the evening, whether there are any good restaurants in the area, which sights youââ¬â¢ve visited in the area, whether you would recommend the area to tourists.) 6. Est-ce que tu prà ©fà ¨res partir en vacances en famille ou avec des amis? Pourquoi ? (Explain why you prefer going on holiday with your parents or friends. Talk about the advantages and disadvantages of both options. Explain whether there are any drawbacks when going on holiday with friends. Talk about a previous experience.) Home and Environment Home and Local Area 1. Oà ¹ habites-tu? Oà ¹ se trouve cette ville/ce village? (State where you live and where it is situated, say what type of town/village it is, say why you like or dislike living there, say what is nearby, what is good for tourists, what the weather is like in summer and winter.) 2. Dà ©cris-moi ta maison. (Describe what type of house you live in and where in the town/village it is situated, how long you have lived there, list some of the rooms upstairs downstairs, say if you have a favourite room and why, describe the furniture in your bedroom and whether you like it, describe the garden and what you like to do there. Say where you used to live when you were younger and which one you prefer) 3. Oà ¹ aimerais-tu habiter plus tard? Pourquoi ? (State where you would most like to live and why, what there is to do there, what the weather is like, whether you prefer living in a town or in the country and why, what is there to do there at night, say why you would or wouldnââ¬â¢t want to live abroad.) 4. Tu vas souvent dans le centre de Londres? (Say how far you live from London, how often you go there, what there is to do there, how you travel there, what you did the last time you went to London, say one thing you dislike about London and why.) 5. Quââ¬â¢est-ce que tu fais dââ¬â¢habitude pour Noà «l/Pà ¢ques à la maison? (State what you normally do at Easter/Christmas at home, who visits, what you eat drink, what you did last Easter/Christmas, presents, what would you like to do at Easter/Christmas next year?) Environment 1. Quels sont les problà ¨mes dââ¬â¢environnement dans ta rà ©gion et dans le monde? (List some of the environmental problems in your area and state why the environment is important to you, mention some of the environmental improvements in your area and around the world.) 2. Que peut-on faire pour protà ©ger lââ¬â¢environnement? Que faites-vous dans ta famille pour protà ©ger lââ¬â¢environnement ? (Mention several ways in which one can help the environment, state what you personally and your family do to help the environment, mention one thing you did last week to help, suggest a way in which your area could be more environmentally-friendly. Explain what would happen if we didnââ¬â¢t do something soon.) Work and Education School and Future Plans 1. Parle-moi de ton à ©cole. (Describe your school in every aspect ââ¬â name, location, number of pupils, staff, private girlsââ¬â¢ school, times of the school day, activities at lunchtime, what the school food is like, sportsââ¬â¢ facilities, what you like dislike about your school.) 2. Quââ¬â¢est-ce que tu à ©tudies comme matià ¨res? (Mention some of the subjects youââ¬â¢re learning, say why you like dislike some, say if you have a favourite lesson why, are there other subjects you would like to learn?) 3. Parle-moi de ton uniforme scolaire. (State what your school uniform is, do you like it, would you prefer to have no school uniform, is uniform sometimes good?) 4. Quââ¬â¢est-ce que tu as lââ¬â¢intention dââ¬â¢Ã ©tudier lââ¬â¢annà ©e prochaine pour le bac? (State which subjects you would like to learn next year and why, will you stay at this school or move somewhere else, state which subjects you would not like to learn next year why.) 5. Est-ce que tu trouves lââ¬â¢Ã ©cole stressante? (Talk about what makes life at school stressful. You could mention the amount of homework that you receive everyday, the number of tests that you have and how difficult the exams are. You could talk about how easy life used to be like in primary school) 6. Comment pourrait-on amà ©liorer ton à ©cole? (Make a couple of suggestions as to how your school could be improved ââ¬â e.g. having boys, no school uniform, better food/facilities etc.) 7. Est-ce que tu veux faire des à ©tudes à lââ¬â¢università ©? (State whether you would like to go to university, where, to study what, why, or why you donââ¬â¢t know yet.) Current and Future jobs 1. Est-ce que tu as un petit boulot? Est-ce que tu voudrais en avoir un? (State whether you have a part-time job, what you do, where you work, how much you earn, do you like it, why, what you spend you money on, or say whether you would like a part-time job, doing what, earning how much, how you go about looking for work) 2. Quââ¬â¢est-ce que tu voudrais faire comme mà ©tier plus tard? Pourquoi? (State what you would like to do career-wise, type of job, how much money you would like to earn, would you like to live/work abroad, why this is a good choice for you, what is your dream job why.) 3. Quels sont les avantages et les inconvà ©nients des diffà ©rents metiers? (Talk about 2 or 3 different professions that you may find interesting and discuss their advantages and drawbacks)
Sunday, October 13, 2019
Oxfam Marketing Analysis
Oxfam Marketing Analysis The charitable organisation chosen in this assignment is Oxfam international organisation. Oxfam standing for Oxford Committee for Famine Relief was founded in Britain in 1942 by a group who ran campaigns for food supplies to send for starving women and children in .. (Oxfam, 2012) In 1955, the Oxfam international charitable organisation was formed by a group of 17 independent non- government organisations in 94 countries with the aim to reduce the poverty and injustice. This assignment will discuss various activities of what Oxfam does and how this organisation raise money including fundraising campaign, the awareness programs, organizing inspirational events, etc. running shops which Oxfam has been doing to get money and implement 2 important objectives of the organisations including fighting poverty and fighting for right. Also, this assignment will explain various market and environmental factors which affect the organisation present and future direction. These factors include micro environment and macro environment. In an organization, marketing department is often considered as one of primely important departments to contribute to an organisations success. So, the roles and duties of marketing staffs cannot be denied to success of the department and the organization. This assignment will also discuss about the role play by the marketing staffs of The Oxfam international charitable organization. ANALYSIS The organisations activities Oxfams objectives is fighting poverty and for human rights, in more specific term, injustice in all over the world. The organization has worked world-wide to enable people to act for their rights and manage for their own lives. They believe that everyone has the right to access the essentials of life such as food, clean water, shelter, healthcare, sanitation, education, and livelihood to support themselves, their families and the society. Also, everyone has the right to live free from injustice such as gender injustice, oppression, human violence. So, how does Oxfam accomplish its aims ? The organization has been run many activities including running fundraising campaign, entertainment event, to get money from the donors as well as run many shops selling donated items from donors or products from companies. They will use all the money to support poor and needy people and victims of injustice, so that, these people can eliminate their difficulties and have better life. Firstly, Oxfam believes that poverty is not inevitable , however, it is a real challenge to overcome (Oxfam). To tackle this challenge, Oxfam has been focusing on 2 important areas which are economic justice and Essential services. With economic justice, Oxfam Charitable organization aim is that more men and women will realize their right to secure and durable livelihoods (OXFAM INTERNATIONAL STRATEGIC PLAN 2007-2012). To achieve this aim, Oxfam charitable organization works together with many allies and partners in all over the world to accomplish 3 things which are making agriculture work, achieving fairer trade rules, and decreasing the impacts of climate change. They make more agriculture work for poor farmers and labors living in susceptible circumstances to reduce the economic differences among people. They also work to make sure farmers in poor countries have fair trade in world trade. By this activity, farmers in poor countries can access to the big fair trade zone such as EU agricultural markets. For example, Oxfam urges EU to allow Arab countries to fully access to EU agricultural markets while keeping a certain level of protection to their rural development needs (Euro-Med: Seeds of a raw deal?). Oxfam, in addition, supports vulnerable people, especially in agriculture, to adapt climate change. With essential services, the target of Oxfam is that people in poor condition, especially women and girls realize their rights to accessible and affordable essentials of life such as food , clean water, shelter, healthcare, sanitation, edu cation. This activity of Oxfam is focusing on demanding national governments to perform their responsibilities as well as their commitments in delivery of these essentials, supporting civil society organizations to push these governments to take their responsibilities in supplying these essentials, and making sure that rich countries and international associations will donate more funds as well as commit their promise on aid and debt reduction. Secondly, besides fighting poverty, Oxfam is also fighting injustice, especially gender injustice. Oxfam believes that Poverty often happen when peoples basic rights are violated. So that, fighting injustice is one of many ways to fight poverty (Oxfam, 2012). In more specific area, Oxfam fight gender injustice. The goal of Oxfam in this activity is to help more women attain power in their lives, live their lives without violence, and have the right to make decisions. This activity aims to change women attitudes, thinking and beliefs about relation of men and women in order to reduce the rate of violence to women as well as eliminate the gender differences in the work place . This activity supports women to engage more activities, access to leadership at all levels and have the rights to make decisions, so that, they can gain their power over and manage their own lives. Oxfam is known as one of the top charitable organizations in UK as well as around the world. Like other charitable organizations, Oxfam have to do fundraising to get money for activities that they are doing for people and it has to comply to UK legal principles and international laws and regulations for charitable organizations as well. There are many activities which Oxfam have been conducting to raise funds for the organization. There are 2 types of activities that the organization, specifically members of the organization, perform to raise money, and they are direct and indirect activities. First of all, indirect activities of a charitable organization would include activities such as â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Influences of Market and Environment Factors to the Organization. In the 21st century, Profit organizations and Non-for-profit or charitable organizations have to face many challenges. The rapid changes of the economy environment in national and international sphere require these organizations re-formulate and implement new strategies, objectives to meet new challenges. Together with formulate the strategies, objective, the organizations themselves need to make changes to enjoy the competitive advantage from other competitors. As a charitable organization, Oxfam has to face with some changes and challenges that they never faced in the past which are climate change and its consequences, famines and crises of the prices, global financial crises, limitation of energy, proliferation of weapons, urbanization, shortages of natural resources, etc (Oxfam, 2012) . http://www.oxfam.org/en/about/what/purpose-and-beliefs To adapt these changes, Oxfam has to figure out what market and environment factors and forces may influence on their strategies, objective and future direction. There forces can be classified into 2 types which are micro environment and macro environment (Jobber, 2001). The micro environment consisting of factors such as suppliers, customers, distributions and competitors may directly influence the organisations ability to manage to supply their products and services to their selected markets. The macro environment includes various broader forces which not only affect the organization itself but also all factors in the micro environment. These factors in macro environment consist 6 key groups under demographic environment, economic environment, technological, political-legal, and social-cultural environment ( Kotler, â⬠¦). While the micro environment factors can be managed and controlled by the organisation, the macro environment factors are uncontrollable. (Kotler, ). There are 2 types of approaches which are undertaken by Oxfam to analysis the micro or internal environment and macro or external environment market environment. They are PEST analysis and SWOT analysis. PEST ANALYSIS ; SWOT ANALYSIS To analyse the macro environment, it is helpful to indentify all the factors which may affect the organisations demand level, supply level, and cost (Kotter and Schlesinger, 1991). kotler (1998) claims that PEST analysis is a tool which is very helpful for an organization to understand their position in the market, the stage of their business like growth or decline. Together with SWOT analysis, an organization can identify their strengths, weakness, potential opportunities or threads. So that, the organization can develop plan, strategy and direction for operation properly. The marketing of the charitable organization is quite different from marketing of any other profit organizations. While the profit organization can earn the profits by their business by hiring and paying their staffs to achieve the target, the charitable organization keeps their jobs going by getting the donations from donors and supports from volunteers. The Oxfam charitable organization run their all activities not for profit maximization, but more on collecting the money which they get and helps people who are in poverty and need help such as poor farmers, children, women, illiterate, etc. Like other profit and not-for-profit organization, Oxfam charitable organization is affected by market and environment forces. Firstly, economic factor may be the first factor which affects the Oxfams income in particular period obviously because the salary and income of common donors may be affected by the economic conditions such as inflation, high rate of unemployment. The changes of economic condition also affect the selling of products of many of Oxfams shops (Oxfam, 2004?) . Secondly, Oxfam charitable organization is affected by the legal-political environment which varies from country to country. As a international organization, Oxfam affiliates are all over the world. All their activities have to comply with each countrys laws, regulations, legal framework to avoid the illegal form in collecting donations which could affect their image in the future. For example, in UK, all the activities and operations of charitable organizations have to follow the regulations of à the Charities Act, 2006 () which requires the organization keep the annual records, prepare annual account and publish to public on request. So, the Oxfam organization in UK has to follow this regulation strictly in keeping all record about the income, expenditure from fundraising campaign as well as shop selling activities. PHILOSOPHIES Known as one of significant charitable firms in the world, Oxfams marketing concept can be considered as Societal marketing concept. The firm with societial marketing concept manages their marketing strategy in the way that emphasizes on determining and satisfying the needs, wants and interests of target market more efficiently and effectively than competitor. of poor people and people living in poverty and SEGMENTATION; TARGETING; POSITIONING When an organization knows about their target audience, they know everything and it is much easier for them to able to communicate with their target audience. There are many factors that an organization should know about target audience, which can be age, gender, income, types of products they use, programs they watch, etc. The target market of Oxfam charitable organization is the people in poor condition and needs assistances from all areas, regions, religions, etc in all over the world. The target market of the organization also emphasizes on people who are living in condition of injustice, specially women and girls. http://www.oxfamtrailwalker.org.nz/about/oxfam http://www.oxfam.org/en/about/what/purpose-and-beliefs http://www.oxfam.org/en/about/why http://www.oxfam.org/en/about/accountability/strategic-plan
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